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2026.10.16
Extreme heatwaves in Europe not changing Brits’ holiday plans, say travel bosses
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· 2026.10.16 00:00
After a year marked by extreme heat and war sending fuel prices skywards, British travel executives hoped for solace in Madeira’s benign subtropical climate, separated by hundreds of miles of blue sea from the overtourism protests and six-hour EU-entry queues seen on the Portuguese mainland. As bosses admitted, holidays will be ever less affordable, AI is coming for their jobs, and the visitable world is shrinking – not least those parts where tourists remain welcome.
"“Fuel is a huge part of any holiday and people are going to have to reckon with the cost,” said Neil Swanson, Tui UK & Ireland managing director, among the attendees at the Abta convention."
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